To comply with email marketing best practices, it’s essential to provide recipients with the option to unsubscribe from your emails. The flow builder’s email section includes an option to easily add an Opt-out link. This allows customers to unsubscribe from future emails if they choose.
Steps: #
- In the Automation flow builder, add a “Send Email’ step
- Navigate to the Email Section.
- Select the checkbox to enable the Opt-out link and the postal address which will be appended if it is a marketing email.
- The Opt-out link will automatically include the unsubscribe option in your email.
This will ensure your emails are compliant and give recipients the control to manage their subscriptions.
